I’ve waited for the 2014 Super Bowl ads for quite some time, this past year. Many commercials failed to catch my attention at all, however. I wasn’t as impressed as I thought I’d be. There were a couple commercials that definitely stood out to me.
My favorite commercial was for Wonderful Pistachios. The reason it was my favorite was because the second part of it was so unexpected. Watching this in real-time was absolutely hilarious. It was a real creative move by Wonderful Pistachios. Plus, Stephen Colbert generally has a hilarious image, making the commercial funnier. Putting him in the commercial also appealed to millennial generation, which is the main audience for his show.
The next best commercial was for Bud Light. This was really clever of them. Their target audience being the young crowd, this appeals to them in a way they can be entertained (specifically men); the huge party, Arnold Schwarzenegger, OneRepublic, etc. None of that caught my attention, though. What caught my attention was the hilarious statement at the end of the commercial: “Bud Light. The perfect beer for when you somehow find yourself in a limo with Reggie Watts and some bachelorettes, then get styled by Minka Kelly, before Done Cheadle, a llama named Lilly, and the identical twin of the girl you just met take you to a party, where you defeat Arnold Schwarzenegger in a sudden-death ping pong match, that puts you on stage with OneRepublic.”
The Advertising Perspective 