Ever wonder why music videos were created or why they even exist?

Well, they’re basically advertisements for songs. Music videos attract the audience to a song. Music videos are so popular, they even have their own yearly award ceremony, complete with inappropriate interruptions! There is a correlation between the number of music video views and sales. Popular artist, Justin Bieber, has accumulated nearly a billion views on YouTube in his single, “Baby.” This is the same single that appeared on the Billboard 100 for 317 weeks. The better a music video is, the more people will like the song itself. The music video will always be associated with the song. Whether that’s a good or bad thing depends on the video producers. Some music videos can even become viral and lead a song to mass popularity. Hit single “Gangnam Style” is the perfect example of this, with nearly 2 billion views. There have even been songs that have been released as music videos before they’re released as an actual song! One of the most popular examples of this is “The Fox (What Does the Fox Say)?” This song is proof that a music video can take a song a long way.

An example of an excellent, underrated music video:

Nothing beats a dog with sunglasses.